MARG (Mera Aspiration and Response Generation) is our methodology to assess family poverty levels using a framework that includes income but also other variables such as access to health, education, social protection and more. MARG recognizes that poverty is multi-dimensional and cannot be effectively addressed through just an income-based approach.

The MARG process begins with a self-assessment by the family involved. Following this, we develop a poverty elimination plan that is tailored to their needs. A community mentor steps in to help implement the plan and provide support as needed, particularly when it comes to accessing social welfare schemes.