MARG (Mera Aspiration and Response Generation Methodology) is a poverty alleviation approach that focuses on tackling family level barriers for youth in pursuing economic opportunities. Since a young person’s career choices are heavily influenced by family circumstances, it becomes important to address issues of multi-dimensional poverty for the entire family. MARG achieves this through an analysis of the factors that keep a family stuck in poverty, mentoring to build motivation, linkages to various support services, and other interventions to drive economic and social growth for both the individual and the family.